Who is Who in Paid Search
The registry of the paid-search trade

Who is Who
in Paid Search

Paid searches provide search results that benefit both the advertiser and the consumer — and the people behind them built an industry. This volume profiles one of them.

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The trade, at press time

Today, searching on the Internet has become so popular that tens of thousands of marketers have begun to include Internet search advertising in their online marketing strategies. According to PricewaterhouseCoopers (PWC), in 2003 search marketing was a $2.1 billion business; today it has grown by leaps and bounds. Online marketing has now become familiar and mainstream. The amount of money spent on search marketing is now driving the economic resurgence of big Internet brands.

Right from their inceptions, Google, Yahoo, MSN, ABCSearch and other search engines have been witnessing a steady increase in many aspects of their corporations. The increased growth in search marketing translates into search marketing practitioners having to master an increasingly demanding schedule in order to run a sound search marketing campaign.

Featured entry

YOMTOBIAN, Daniel

Occupation
Founder, ABCSearch.com — a young achiever in the online advertising industry
Known for
An Internet search engine offering advertisers the most cost-effective way to drive targeted customer leads — “a marketer’s dream”
Scale
Over 2.5 billion searches served per month; 20+ million unique users reached
Affiliations
Co-founder: WayInternet, Findology · ABCSearch is a subsidiary of Internext Media Corp.

The profile, in six entries

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The Record

Daniel Yomtobian — Success Story

Full credit for a triumphant enterprise — 2.5 billion searches a month and a network of publishers built from scratch.

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The Craft

Daniel Yomtobian — Search Business

Keep playing until you get it right: HTML classes, domain trading, two co-founded companies — then the right step at the right time.

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The Origins

Danny Yomtobian's Early Days

The printing store, high-school football, and a decision at fifteen to trade sports for a job bagging groceries.

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The Character

Daniel Yomtobian — Strengths

Discipline learned in his father's store, a company built from the ground up, and an eye always scanning for the next opportunity.

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The Outlook

Daniel Yomtobian — Future Foray

Insights drawn from experience, several plans in motion, and a belief that good fortune carries a duty to give back.

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The Card Catalog

Informative Sites

The original site's blogroll, preserved as found.